Parents in Sport Week 2017

Last updated: 13 Apr 2017 Topics: Working with our partners Community and school sports Safeguarding children Type: News article
Parents in Sport Week 2017
Athletics supporters

Parents in Sport Week takes place from 2 to 8 October 2017.

The focus this year continues to be on highlighting the valuable role parents play – and the positive influence they have – in ensuring young people develop to their full potential and enjoy their time playing sport.

We're currently working on the specifics for the week and will publicise details of resources and how to get involved very soon.

For starters, though, you can show your support for the campaign by emailing with the subject heading ‘We are supporting Parents in Sport Week 2017’ and identifying your organisation. 

You can also help promote Parents in Sport Week 2017 via Twitter by including the hashtag #sportsparents.

Aims of Parents in Sport Week

We encourage sports organisations and clubs to recognise and promote the positive and important role parents play in helping children reach their full potential. To do this, they can:

  • work with parents to reflect on the demands they’re encountering and then identify strategies to manage those demands
  • encourage sports clubs and coaches to take time to show they value parents, want parental input and are grateful for what parents can do

Parents play a pivotal role in sport and young people depend on their support and encouragement.

2016 Spotlight – how British Tennis reached out to parents

The Lawn Tennis Association (LTA) recognised the importance of how parents can understand and navigate their child’s journey by asking the right questions and being the right role model for their child.

Knowing they can always do more to support parents and their children, the LTA created the British Tennis Parent Advisory Group. Recruiting parents from across Great Britain with various experiences of tennis, the group meets 3 times a year and communicates regularly online. Sharing issues and ideas, they’re helping shape support for families involved in tennis.

The LTA used Parents in Sport Week 2016 to promote their Fair Play campaign. In this campaign, they aim to support parents to positively influence their children with a short video that summarises positive behaviours. The LTA already see countless good examples of Fair Play – and they see it as their role to encourage this as much as possible.

While some children and young people play tennis for fun, others want to be the next Andy Murray or Jo Konta. Either way, Fair Play reminds everyone to respect each other and enjoy the game, promoting sportsmanship on and off court.

This year, Fair Play plans to further introduce additional videos, Fair Play awards and guidance for officials and coaches on addressing any incidents.

Ways to engage parents

10 ways to engage parents

In the run-up to Parents in Sport Week 2016, we listed 10 ways to get involved and promote the event in your club or organisation. Many of these ideas can also be used throughout the year to engage parents.

  1. Speak to high-performance and well-known athletes about how their parents supported them – either film them or write an interview piece for your club magazine
  2. Hold seminars for club welfare officers – focus on how to positively engage with parents using information from our Parents in sport resources page
  3. Organise a family BBQ fun day with themed competitions and parents' awards, voted for by the children
  4. Show parents our My Magic Sports Kit video – you could even develop your own sport-specific version
  5. Run a Parents in Sport Week poster competition – encourage young people to design posters, and use the winning poster to promote the week
  6. Use our PowerPoint template, It's our game, not yours, to show the benefits of parents’ involvement in sport, and how to manage poor spectator behaviour
  7. Promote Parents in Sport Week in your email signature
  8. Produce sport-specific NGB-branded certificates for clubs that sign up to support Parents in Sport Week
  9. Promote messages via Twitter by including the hashtag #sportsparents
  10. Set up an information session for parents on training plans and how parents can support their child’s learning

You may have your own innovative ways to promote Parents in Sport Week. If you do, please let us know at

Certificate of support

Certificate of support

Download your certificate of support for the Parents in Sport Week campaign.

You can choose to insert your organisation’s name, if you wish, or print out a non-personalised certificate:

If your club or organisation has a Twitter account and you’d like to be celebrated as an organisation supporting the campaign in partnership with the CPSU, please email your Twitter address to

It would be great if you can also forward any activities you plan to get involved in or are aware that your clubs are doing, so we can promote these via our own Twitter account.

Don't forget to follow us @TheCPSU and please use the hashtag #sportsparents to help promote the week.