Teaching young people to 'Run, Hide and Tell'

Last updated: 28 Sep 2017 Topics: Working with our partners Safeguarding children Type: News article
The Sun Run Hide Tell Poster TWO E1506594677158

The NSPCC are one of the supporting partners of a new campaign advising young people how to react in the unlikely event they are caught in a gun, knife or terror attack.

Launched by Counter Terrorism Police, the campaign has released a video featuring a range of celebrities from entertainment and sport explaining the three steps to safety - 'Run, Hide and Tell'.

The film features high profile sports people such as Leicester City Footballer Jamie Vardy, England rugby star James Haskell and double Olympic gold medallist Jade Jones, who tell young people “Real champions run”, in a bid to encourage young people to seek safety over filming or taking photographs of an attack unfolding.

Talking to young people about terrorism

To support the campaign, the NSPCC are offering advice to adults on how to support and talk to young people about difficult subjects such as terror attacks.

Advice on talking to children about terrorism:

  • listen carefully to a child’s fears and worries
  • don't panic a child by speculating on reasons or fears of future attacks.
  • offer reassurance and comfort and avoid complicated and worrying explanations that could leave them more frightened and confused
  • help them find advice and support to understand distressing events and feelings.
  • children can always contact Childline on 0800 11 11, adults can contact the Helpline free and confidentially 24/7 on 0808 800 5000


John Cameron, head of NSPCC Helplines, said:

"Since April, Childline has already received more than 300 contacts from young people anxious about terrorism, so we know it's a child welfare issue that is impacting on their emotional wellbeing.

"Adults can help a child by listening to their worries, reassuring them these events are rare, and teaching them to Run, Hide, and Tell.

“Although these conversations might be difficult, the spate of devastating events means that they cannot be brushed under the carpet and we all have a duty to help every child stay safe."

Further information

For further information about the campaign, visit the National Police Cheif's Council Counter Terrorism website.

For more information about talking to young people about terrorsim, take a look at the NSPCC website

If you're worried about a child or young person, you can contact the NSPCC Helpline 24/7 on 0808 800 5000

If you're a young person worried about terror attacks, you can talk to Childline on 0800 11 11.