Engage and celebrate parents in sport

Last updated: 08 Aug 2019 Topics: Working with our partners Safeguarding children Type: News article

Involving parents in your club's activities can have a number of positive benefits for the sport, the children taking part and parents too.

Parents in Sport Week 2019 is a time to celebrate positive parental involvement in youth sport. With the introduction of the Sports Parents Promise this year, we want all parents to get involved and make sure their child has a safe and enjoyable experience of sport.

How have sports involved parents?

We’d love as many people as possible to engage with this campaign, so we’ve spoken to some organisations about how they got parents involved in last year’s campaign and some work already taking place this year. We hope that these examples will help inspire you to do something similar in your sports club or activity. Give it try.

British Cycling - parental involvement poster to celebrate parents’ contribution

Kent Sport - working with parents' webinar featuring the Non-perfect Dad

North Yorkshire Sport - a series of videos featuring parents, coaches and children

Royal Yachting Association - sailing infographic promoting the Sports Parents Promise and Parents in Sport Week 2019

British Cycling

Alongside a parental involvement poster to celebrate parents' contribution, British Cycling published an article on their website. This article promoted Parents in Sport Week 2018 and asked parents to feedback what the best parts of having a child involved in cycling were.

Parents identified the following in their feedback:

  • development in their child’s confidence
  • making friends
  • being part of a cycling community
  • increased family activity

Victoria Brown at British Cycling said:

"Supporting Parents in Sport Week in 2018 and producing the poster was another way to get everyone to rally behind efforts to underline the positive, supporting role that parents play."

Kent Sport

We spoke to Kent Sport about their ‘Working with parents webinar’ featuring the Non-perfect Dad and their plans for the this year's campaign.

Bianca Logronio at Kent Sport told us:

"At Kent Sport, we are always keen to champion the various, often overlooked, mechanisms which underpin a safe and positive sports environment for young people. The relationship between clubs and parents is one area which can have an enormous impact on a young person’s engagement, enjoyment and development in sport.

"Non-perfect Dad, Richard Shorter, is a fantastic advocate for clubs and parents working together. He's developed numerous brilliant resources which challenge ideas and assumptions about roles and responsibilities, and above all promote positive communication.

"More than 50 coaches listened to Richard’s webinar for Parents in Sport Week last year and another one is being planned for 2019. It will be a conversation led by our workforce development officer, featuring myself, Richard and a coach from Whitstable Rugby Club, talking through our thoughts about each of the Promise points, and what clubs do to assist parents with each point. Expect humour, humility, honesty, insight and inspiration!"

North Yorkshire Sport

North Yorkshire Sport created a series of videos featuring parents, coaches and children. They highlighted local examples, and brought to life the positive role parents play in sport. These were widely promoted and engaged with on Twitter.

Damien Smith, North Yorkshire Sport said:

"North Yorkshire Sport heavily support Parents in Sport Week through a range of social media activity, news articles and direct communications with clubs and organisations. We use athletes we know to showcase what their parents did for them and the role parents can play in an elite athletes journey.

"We wanted to develop some local examples and chose people connected to us who we felt could help bring to life the positive role parents play in sport within North Yorkshire. Profiling parents, coaches and young people from our patch really helps bring the national campaign to life locally."

Royal Yachting Association

This sailing infographic was created by the Royal Yachting Association (RYA) to use on Twitter and Facebook to promote the Sports Parents Promise and Parents in Sport Week 2019, it will also be promoted on British Youth Sailing social media channels in the lead to Parents in Sport Week 2019.

Alongside this, an article is being included the RYA Club Room e-newsletter to encourage clubs to get parents to sign-up to support the campaign raise aware of positive parental involvement in sport.

Has your sport involved parents in a creative way?

Please get in touch and share what you've done and how this helped your organisation, young people and parents.

Further information

Related resources

Support the campaign

We’d love the Promise to reach as many clubs in the UK as possible so they can encourage parents to get involved and share the word across social media using the hashtag #SportsParents.