Sport England – Uniting the Movement

Sport England's 10-year strategy, Uniting the Movement, has a vision to transform lives and communities through sport and physical activity.

Through this strategy, Sport England wants to rebuild and reimagine sport, movement and physical activity within people’s lives.

Authors: Sport England
Published: 2021

The focus

The 3 key objectives of the strategy are:

• advocating for movement, sport and physical activity
• joining forces on 5 big issues
• creating the catalyst for change

The 5 big issues, mentioned above, are huge challenges faced by many and require collaborative work to address.

Recover and reinvent – recovering from the biggest crisis in a generation and reinventing as a vibrant, relevant and sustainable network of organisations providing sport and physical activity opportunities that meet the needs of different people.

Connecting communities – focusing on sport and physical activity’s ability to make better places to live and bring people together.

Positive experiences for children and young people – unrelenting focus on positive experiences for all children and young people as the foundations for a long and healthy life.

Connecting with health and wellbeing – strengthening the connections between sport, physical activity, health and wellbeing, so more people can feel the benefits of, and advocate for, an active life.

Active environments – creating and protecting the places and spaces that make it easier for people to be active.