Childline's We All Feel It campaign

Last updated: 02 Mar 2022 Topics: Working with our partners Safeguarding children

Childline launches a new campaign We All Feel It to support young people, in particular males, to reach out for mental health and wellbeing support.

This Childline campaign aims to increase the number of young people that the service reaches, to ensure the Childline is inclusive and accessible to all young people.

Why is the campaign focusing mainly on males?

Childline data highlights that mental health is the top concern for young males, with almost half of males' counselling sessions being focused on mental health and wellbeing. Young males can also feel more isolated and often do not seek help until they reach crisis point.

Campaign aims

The focus of this campaign is to speak to young people in a way that they can relate to, and to highlight that Childline will always be there to support all children and young people with whatever they are experiencing.

How you can support the campaign

The campaign's primary audience is young people; however, NSPCC social channels will be used to share information about the campaign with parents and professionals encouraging them to share it with children.

Look out on the NSPCC's social media for posts on Twitter, Facebook and LinkedIn to share and spread the word.

Further information