NSPCC campaign calls on parents to play their part in keeping children safe in sport

Last updated: 03 Oct 2022 Topics: Safeguarding children

Update: this article is about the 2022 event.

Click here for news about the 2023 campaign.


The NSPCC has launched its Keeping Your Child Safe in Sport campaign, backed by Sir Bradley Wiggins, as a new survey reveals almost a fifth of parents (15%) surveyed are not confident they could spot the signs if their child was suffering sexual, physical or emotional abuse at their local sports club.

The research carried out by YouGov also found that one in 10 parents were not confident they knew how to raise concerns with their child’s sports club about their child’s safety. The figures are based on 1,000 parents of children aged 3 to 16 years old who attend sports clubs across the UK.

Furthermore, new data has revealed the number of contacts to the NSPCC Helpline from adults from across the UK with safeguarding questions or concerns about children in a sports setting has almost doubled in the last five years.

The new Keeping Your Child Safe in Sport Week campaign, launches today (Monday 3 October). It offers advice and information to empower parents to play a key role in helping to keep their children safe in sport.

The campaign aims to provide parents and carers with the right knowledge and resources so they can make confident informed decisions when raising concerns with their child’s sport club. Advice tools and supporting information are available from the NSPCC and the Child Protection in Sport Unit (CPSU).

A free dedicated NSPCC helpline commissioned by British Cycling has been set up in response to a number of individuals speaking out about non-recent abuse, including former professional cyclist Sir Bradley Wiggins CBE, who revealed earlier this year he had been groomed by a former coach.

Sir Bradley said:

“I back the NSPCC’s Keeping Your Child Safe in Sport Week campaign which strives to prevent abuse of any kind happening to children in sport. We must make sport safe for children, and make it easier for parents, and indeed all people in sport, to recognise and understand how they themselves can support a safer sports environment.”

Paul Stewart, a former Premiership and International footballer who played for Manchester City, Tottenham Hotspur and Liverpool, was sexually abused by a football coach as a child and now works to promote safety in sport.

Paul said:

“It is absolutely vital that safeguarding is a top priority in children’s sport. And the importance of campaigns such as the NSPCC’s Keeping Your Child Safe in Sport Week, which raises awareness of the issue and empowers parents to play their part, cannot be understated.

“Strong safeguarding policies in sport clubs and good parental awareness of them make it much harder for abusers to target children in these environments. That is why it is so important that parents and carers know how to access safeguarding information for their child’s club, are able to identify signs of abuse and have the confidence to speak out about any issues.

“Every child should be able to enjoy sport without the risk of abuse.”

As well as social media support from sporting clubs and figures across the country, virtual webinars for parents to promote safeguarding in youth sport will run throughout the week, including by the Premier League and another by The Young Gamers and Gamblers Education Trust (YGAM).

Michelle North, Director of the NSPCC’s Child Protection in Sport Unit, said:

“For many of us, it was playing at our local grassroots sports clubs as children where we first encountered a deep lifelong love and passion for sport. Every child and young person deserves to enjoy sport in an environment that is safe from abuse and harm and where they can play within a culture that advocates for their care and wellbeing.

“Parents and carers play a key role in keeping children safe in sport. This is why during the NSPCC’s Keeping Your Child Safe in Sport Week campaign, we want to empower parents and carers with the knowledge, information and confidence needed to uphold child safeguarding.”

For the latest news from the NSPCC’s Child Protection in Sport Unit, please follow @theCPSU on Twitter.

To support the NSPCC’s Keeping Your Child Safe in Sport Week on social media, follow the campaign using #SafeInSport.

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