Involving parents and carers in sport

Last updated: 13 May 2025
Parents in sport

Parents and carers play a pivotal role in encouraging and supporting their child’s participation, success and fun when playing sport.

Therefore, its essential that sports and activity providers communicate regularly with parents so that everyone works towards the same goals.

The role of sports organisations

Everyone involved in sport should be committed to ensuring that children's participation is supported. These pages should support sports clubs and activity providers to raise awareness with their coaches, staff and volunteers of the crucial role a parent or carer has in helping a child reach their full potential.

We've also produced a number of resources for you to use when providing messages to parents and carers, as well as to staff and volunteers.

Why parents are great for sport

The role that parents and carers play in their child’s sporting life is vital in helping them to thrive and to achieve their full sporting potential, whilst feeling safe and supported.

"when they encourage me it makes me feel happy and excited" - young athlete (from the filming of My No. 1 fan video)

Why parents and carers are important in sport

Parents and carers offer both emotional and practical support to their child, and it is key that they feel equipped to support their child's sporting journey. Positive parental involvement can lead to:

Enhanced enjoyment – When parents provide emotional support and encouragement, children are more likely to enjoy their sports activities. This positive reinforcement helps them feel valued and motivated. Recognising and celebrating children's achievements, no matter how small, also boosts their self-esteem and confidence.

Improved performance – Offering constructive feedback rather than criticism helps children improve their skills and performance. This approach fosters a growth mindset and resilience. Positive reinforcement helps reduce stress, anxiety and encourages them to continue participating and striving for success.

Creating a Safe Environment - Parents who are actively engaged can ensure that their child's sporting environment adheres to safeguarding and safety standards and that any issues are promptly addressed.

Encouraging Healthy Relationships - Parents who model good sportsmanship and positive behaviour set a strong example for their children. This helps children build healthy relationships with their parents, teammates and coaches, creating a sense of community and belonging, which is vital for a child's social development and overall wellbeing.

What sports clubs can do

What you can do to encourage positive sports parents

Your relationship with parents and carers is so important and rewarding. There are a number of ways you can encourage their involvement in a way that benefits their child, as well as your club or activity.

To get parents and carers on board, you can:

  • provide information about your sport's ethos, rules and expectations
  • let them know who to contact for information, feedback and offers of support
  • communicate clear expectations of parents (including online behaviour), which they are required to agree to – for example, a parents’ code of conduct
  • inform them about the expectations of coaches and participants
  • develop relationships to encourage their positive involvement and make use of their skills to support the club
  • inform them about processes to raise, discuss or report any concerns, worries or issues they're unhappy about
  • use a range of means to inform both them and young people about your club or activity, including induction information, meetings, leaflets, posters and newsletters
  • provide reminders that they are role models for their child and other children within the club
  • communicate the message that sport is fun

Every year we run a campaign aimed at shining a light on the importance of parents and carers' role in youth sport and the positive impact this can have. Get involved, share the messages with your sport parents and use the campaign resources on your communication platforms and at your venue. 

Parent and carer workshops

You or your organisation can use this presentation as part of a face-to-face session with parents to show them how they can be a positive influence on their child's involvement in sport. Feel free to adapt it for your own use.

Meeting with parents and showing this presentation or having a more informal chat can help parents feel valued and involved in their child's sport and helps parents to support their child. 

We also have a range of resources that can help you work with parents and carers.

How to address challenging parental behaviour

On the rare occasions you may face situations where you need to deal more directly with problematic parental behaviour, we’ve developed some pointers to help your club or activity to address and manage this.

  • promote values such as respect and listening to each other throughout the club
  • promote the club's code of conduct for parents, so they know what behaviour is expected of them and the consequences of breaching this – and ensure parents and carers agree to these
  • educate parents on what positive behaviour looks like
  • encourage positive parental involvement as opposed to criticism
  • establish a well-publicised process to investigate and respond to concerns or complaints
  • provide information for children and parents about who they can talk to if they have concerns
  • have a designated safeguarding person other than the coach or referee
  • provide support for the officials through assistants – this is particularly important in the case of young officials
  • take advantage of support from the sport’s National Governing Body or Active Partnership

Scenario discussions

We've created a number of scenarios of poor parental behaviour as an aid to discussion.

Use these examples of negative parental behaviour and the correlating responses to help staff in your organisation manage any situations which may arise in your sport.

When prevention doesn't work

When all of the above has not worked, sanctions should be identified and agreed by the management committee and communicated to all parties. If poor behaviour persists, sanctions may include:

  • monitoring behaviour by a club official, or welfare or safeguarding officer
  • mediation between parents and staff with the involvement of the club welfare officer
  • not allowing an individual to be court, pool or pitch-side during a match or matches if their behaviour or actions are inappropriate and disruptive
  • barring an individual from attending at all – preferably by making alternative arrangements for their child to get to and from the club or venue

Every effort should be made to ensure that the behaviour of a parent does not result in either parent or their child being unable to participate, although in some extreme cases this may be the final resort.

Keeping your child safe in sport campaign

Every year we run a campaign aimed at shining a light on the importance of parents and carers' role in youth sport and the positive impact this can have.

Keeping Your Child Safe in Sport (formerly known as Parents in Sport) is a year-round campaign, with the main week of activities happening during the first week in October. This is when we launch new information, advice and guidance for parents and carers and ask the sport and physical activity sector to support us in sharing our message.

Keeping your child safe in sport 2025

Keeping Your Child Safe in Sport week will be taking place 06-12 October 2025

This year, it's all about inspiring positive parent behaviour, with an opportunity for parents to learn about ways to encourage and support their children in the best way possible.

Through the campaign, we aim to inspire behaviour change, raise awareness of the risks of negative parental behaviour, empower parents to support their children and change the culture in sport’s clubs and groups.

By behaving positively, parents not only enhance their child's enjoyment and development in sports but also contribute to a safer and more supportive sporting environment.

How can organisations get involved?

We have a number of campaign assets planned that you will be able to use in your own organisation and sport to drive the key messages of positive parental involvement.

If you work in a sports organisation and wish to learn more about plans for this year, please register for one of our virtual sessions, where we will introduce you to what we have planned and how you can help us to share the message. 

History of the campaign

We started our Keeping Your Child Safe in Sport campaign in October 2016 (previously known as Parents in Sport Week). Over the years we have had a number of different key messages, but the central one will always be how parents and carers can support their children in sport and how to keep them safe. 

Resources

For help in encouraging the positive involvement of parents and other spectators, youth sports clubs and organisations may wish to take a look at the following resources.

If you're a parent, find out what you can do to support your child on our information for parents pages.

CPSU resources

CPSU videos and recordings

Our playlist for sport parents can be found on YouTube.

Other resources

Publications